With over half of India’s population using the internet, digital marketing is one of the best ways to reach your target audience.
Further, with increasing internet and smartphone penetration, the digital marketing market size is growing rapidly in the country and is predicted to reach $6.7 billion in 2024.
Let’s explore some detailed statistics about digital marketing worldwide, in India, and in different digital marketing channels in this article.
Digital Marketing Statistics 2024: Top Picks
- The digital marketing industry worldwide is forecasted to grow at a CAGR of 11.1% between 2024 and 2030.
- According to Statista, the digital advertising market size in India is expected to reach $508.57 billion in 2024.
- Ad spending in the digital marketing industry in the United States is expected to reach $298.4 billion in 2024.
- Digital marketing can boost brand awareness by 80% with the help of digital marketing.
- Consumers are 70% more likely to purchase an item after encountering a digital ad.
- 68% of online web experiences start from a search engine, and digital marketing through SEO is more likely to influence the purchasing decision.
- Social media ads account for 28.8% of digital advertising spending.
Digital Marketing Growth Worldwide
- The digital marketing industry worldwide is forecasted to grow at a CAGR of 11.1% between 2024 and 2030.
The digital marketing market was valued at $780 billion in 2023 and is expected to reach $1.62 trillion by 2030.
The following table displays the growth of the digital marketing industry over the years.
| Year | Digital Marketing Market Value |
|---|---|
| 2023 | $780 billion |
| 2024* | $866.58 billion |
| 2025* | $962.77 billion |
| 2026* | $1069.64 billion |
| 2027* | $1,188.37 billion |
| 2028* | $1,320.28 billion |
| 2029* | $1,466.83 billion |
| 2030* | $1,629.65 billion |
*-Projected Values
Source: Markntel Advisors.
Digital Marketing Market Size In India
- The Digital marketing market in India was valued at $5.15 billion in 2023. It is predicted to grow at a CAGR of 30.2% between 2024 and 2032, reaching $55.37 billion by the end of 2032.
The following table displays the estimated digital marketing market value for the upcoming years.
| Year | Digital Marketing Market Values |
|---|---|
| 2023 | $5.15 billion |
| 2024* | $6.7 billion |
| 2025* | $8.73 billion |
| 2026* | $11.37 billion |
| 2027* | $14.8 billion |
| 2028* | $19.27 billion |
| 2029* | $25.09 billion |
| 2030* | $32.66 billion |
| 2031* | $42.53 billion |
| 2032* | $55.37 billion |
*-projected Values
Source: Experts Market Research
- According to Statista, the digital advertising market size in India was valued at $406.85 billion in 2023 and is predicted to reach $508.57 billion in 2024.
The following table displays the market size of the digital advertising industry in India.
| Year | Digital Advertising Market Size |
|---|---|
| 2025* | $620.45 billion |
| 2024* | $508.57 billion |
| 2023 | $406.85 billion |
| 2022 | $297.84 billion |
| 2021 | $213.53 billion |
| 2020 | $157.82 billion |
| 2019 | $136.83 billion |
| 2018 | $108.59 billion |
| 2017 | $82.02 billion |
| 2016 | $62.28 billion |
*- Predicted Values
- Digital advertising generated a revenue of $576 billion in 2023 in India.
Further, digital advertising is estimated to generate revenue of $662 billion by 2024 and $842 billion by 2026.
The following table displays the digital advertising revenue generated over the years in India.
| Year | Digital Advertising Revenue in India |
|---|---|
| 2026* | $842 billion |
| 2025* | $765 billion |
| 2024* | $662 billion |
| 2023 | $576 billion |
| 2022 | $499 billion |
| 2021 | $383 billion |
| 2020 | $192 billion |
| 2019 | $192 billion |
| 2018 | $154.4 billion |
Source: Statista
Digital Marketing Market Size In The United States
- Ad spending in the digital marketing industry in the United States is expected to reach $298.4 billion in 2024.
The largest digital advertising market in the United States is expected to be the search advertising market, which is expected to be valued at $132.0 billion in 2024. In 2028, 73% of the ad spending in the market is expected to be generated through mobile.
Additionally, 82% of the digital advertising market revenue in the United States is estimated to be generated through programmatic advertising by 2028.
Source: Statista
Digital Marketing Agency Statistics
- The marketing agencies help the brands and businesses increase the conversion rates from 1.7% recorded through the traditional outbound methods to 14.6% through SEO.
Other benefits of hiring a digital marketing agency are as follows:
- Increases your brand awareness by 80%.
- Helps the clients cut costs and save money in the marketing budgets.
- 100% of the client’s investments go into deliverables, which is impossible with the in-house team.
- 66% of the marketers stated that their digital marketing tactics have helped their clients improve the company’s credibility and trust.
- The average cost of hiring a digital marketing agency in India ranges between ₹10,000 to ₹10,00,000 per month, depending on the services the companies require. For example, the SEO services in India can cost an average of ₹10,000 and ₹50,000 per month.
Here are further details about the average costs of hiring digital marketing agencies according to specialized services.
| Specialized Services | Cost Of Hiring A Digital Marketing Agency |
|---|---|
| Specialized Services | Cost of hiring a digital marketing agency |
| SEO (Search Engine Optimization) | ₹10,000 to ₹50,000 per month. |
| PPC (Pay-Per-Click Advertising) | ₹10,000 to ₹10,00,000 per month. |
| SMM (Social Media Marketing | ₹15,000 to ₹60,000 per month. |
| Website Maintenance/ Web Design | ₹500 to ₹1,00,000 per month. |
Sources: ROI Amplified, The Print
Digital Marketing Facts
- Digital marketing can boost brand awareness by 80% with the help of digital marketing.
- 91% of shoppers reported regularly reading reviews before making a purchase, and 99.75% of online shoppers read reviews at least sometimes.
- 2.64 billion people shop online, accounting for 33% of the global population.
- In the United States, 274.7 million people shop online, accounting for 81% of the country’s total population.
- With 5.35 billion internet users worldwide, digital marketing has become one of the most significant ways to reach your target audience and boost brand awareness.
- Consumers are 70% more likely to purchase an item after encountering a digital ad.
Source: Social Shreperd, Power Reviews, Yaguara, Statista
Digital Marketing ROI Statistics (Return On Investment)
| Digital Marketing Channel | ROI |
|---|---|
| Organic search | 748% |
| Webinars | 430%. |
| Search engine marketing or PPC ads | 36% |
| Email marketing | 261% |
| LinkedIn Organic | 229% |
| LinkedIn Paid | 192% |
| Influencer marketing | 206% |
| Online PR | 62% |
| Facebook Ads | 87% |
- If marketers calculate their ROI regularly, they are more likely to witness an increase in their budget for marketing activities by 1.6 times.
- The ROI for digital marketing was 122% in 2021.
- Organic search generates an ROI of 748%. It is the highest among all the Digital marketing channels.
- Webinars have the second-highest ROI of 430%.
- Search engine marketing or PPC ads have an ROI of 36%.
- Email marketing has an ROI of 261%.
- LinkedIn Organic has an ROI of 229%.
- The average ROI that marketers receive through LinkedIn Paid is 192%.
- Influencer marketing has an average ROI of 206%.
- Facebook ads have an ROI of 87%.
- The ROI of Online PR is 62%.
- Content marketing generates an ROI of 300%.
- 1.5 times higher ROI is generated by mobile marketing compared to other digital marketing channels.
- Video marketing has an average ROI of 87%.
- 3 in 10 marketers said better targeting strategies could improve digital marketing ROI.
- Display advertising has an average of 16% ROI.
- Affiliate marketing has an ROI of 6.5:1, and some niches have an average ROI of 18:1.
Source: Website builder Expert, First Page Sage, Zipdo
Channels Of Digital Marketing
Marketers can reach their target audience through numerous digital marketing channels like SEO, content marketing, social media marketing, email marketing, PPC marketing, and more. Let’s explore them in detail below.
Social Media Marketing Statistics
- Over 4.04 billion people worldwide use social media.
- On average, users spend 2 hours and 23 minutes on social media platforms.
- Social media Ad spending is expected to grow annually at a CAGR of 3.86% between 2024 and 2028, resulting in a market value of $255.8 billion by 2028.
- Social media ads account for 28.8% of digital advertising spending.
- 25% of marketers stated that Facebook is the most effective online platform for building a community.
- Instagram posts generate 23% more engagement than Facebook.
- 40% of B2B marketers stated that LinkedIn is the most effective channel for generating high-quality leads.
- 89% of B2B marketers stated that they use LinkedIn for Lead generation, and 62% stated that LinkedIn helped them produce effective and high-quality leads.
- 85% of Pinterest’s weekly users have stated that they made a purchase from the platform.
- 97% of the top searches on Pinterest are unbranded.
- Facebook and Instagram have the highest ROI among all social media platforms.
LinkedIn and Twitter/X have the lowest ROIs, at 16%, as they mainly focus on B2B businesses.
The following Table displays the ROI generated by different social media platforms.
| Social Media Platform | ROI Of The Platform |
|---|---|
| 29% | |
| 29% | |
| YouTube | 26% |
| TikTok | 24% |
| Twitter/X | 16% |
| 16% |
- 9 in 10 social media marketers view building an active online community as necessary for creating a successful social media strategy.
- 80% of social media marketers stated that consumers are more likely to buy products directly from social media apps than through the brand’s website.
- 66% of social media marketers cited funny content as an effective way to increase their brand’s reach. Meanwhile, 63% and 59% of the marketers stated that relatable content and trendy content proved more effective for their social media strategy, respectively.
- 55% of the marketers said they create infographics mostly for their social media rather than other visual content.
- The average click-through rate for the social media platforms in 2022 was 1.21%.
- 77% of businesses use social media marketing to reach their target audience and customers.
- 76% of the social media users said that they had purchased an item they saw on social media.
Source: Statista, Data Reportal, Hubspot, Social Sprout, Pinterest, Forbes
Influencer Marketing Statistics
- 50% of millennials trust the product recommendations that influencers provide.
- Nearly 6 in 10 marketers are looking forward to increasing their spending on Influencer marketing in 2024.
- According to 89% of marketers, Instagram is the top platform for influencer marketing.
- Over 60% of the brands are planning to use AI and ML in their influencer marketing Campaigns.
- Over 60% of marketers have used virtual influencers for their influencer marketing campaigns.
- Nearly half of the influencers on the internet are micro-influencers.
- On average, for every $1 spent on influencer marketing, businesses make $6.50.
- Over 1 in 2 brands that work with influencers own an online store.
- Over one-third of marketers believe that influencer-generated content performs better than branded content.
Source: Forbes, Influencer Marketing hub, Social Sprout
Email Marketing Statistics
- The click-through rate of the emails sent to the constant contact customers is recorded to be 1.40%.
- Segmented emails drive 30% more open emails and 50% more click-through rates than unsegmented emails.
- 95% of the email marketers who used generative AI for email generation stated that it is an effective strategy, while 54% of the marketers said it is very effective.
- 41% of the email views and 75% of the views on Gmail are recorded from mobile devices.
- 35% of the email marketers stated that they use mobile first or mobile responsive designs for emails.
- 22% of the email marketers said that they send two to three marketing emails daily, while 21% said they spend one daily email.
- Adding consumers’ names to the email copy is one of the most common strategies marketers use to personalize their email marketing campaigns.
- Segmented emails have 50% more clickthrough rates and 30% more open rates than unsegmented emails.
- 34% of marketers track the clickthrough rates to determine the success of the email campaigns.
Meanwhile, 31% and 27% of the marketers stated that they track the open rates, leads, and conversions from the emails, respectively, to determine the success of the email campaigns.
The following table displays the metrics the marketers track to determine the success of an email marketing campaign.
| Metrics | Percentage Of Marketers |
|---|---|
| Clickthrough rates | 34% |
| Open rates | 31% |
| Leads or conversions from email | 27% |
| Traffic from email campaigns | 20% |
| Click rates | 17% |
Sources: Hubspot, Litmus, Mailbutlers, Constant Contacts
Content Marketing Statistics
- Nearly 1 in 3 marketers actively use content marketing.
- 90% of the marketers use blogs to achieve their content goals.
- The companies with blogs record 67% more leads compared to the companies that do not utilize blogging.
- Over 41% of the marketers stated that they measure the success of their content marketing strategy through the number of sales generated.
- Infographics are 30 times more likely to be read than written articles.
- By embedding infographics in the content, website traffic can be boosted by 12%.
- 43% of marketers stated that creating consistently high-quality visual content was challenging.
- 43% of the content marketers said that they use AI to generate ideas, while 3% said that they used it to write entire articles.
- The average length of a blog post is 1427 words.
- On average, only 3% of the brands publish blogs over 2000 words regularly.
- In 2024, 50% of marketers have planned to increase their spending on content marketing.
- 13% of the marketers stated that creating an effective content strategy is their top challenge.
- In 2023, 91% of businesses started using video as a crucial marketing tool.
- 60% of video marketers consider engagement rate to be their top KPI for measuring the performance of their video marketing campaign.
- 56% of video marketers consider conversion rate, while 52% of marketers consider click-through rate as a significant factor when measuring the success of their marketing efforts.
- 96% of marketers believe that the optimal length of a marketing video is under 10 minutes.
- 25% of marketers leverage podcasts and other audio content in their marketing strategy.
- Nearly half of marketers who use podcasts and other audio formats for content marketing are planning to invest more in it.
- 26% of video marketers believe that the optimal length for a marketing video is between one and three minutes, while 27% said that the optimal length of a content marketing video is between four to six minutes.
On the other hand, 15% of marketers said 7 to 9 minutes is the optimal length of a marketing video.
- 31% of the marketers stated that short-form videos have the highest ROI, while podcasts and other audio content have the lowest ROI. Images and Blog posts have an ROI of 22% and 15%.
The following table displays the content formats with the highest ROI according to the marketers.
| Content Format | ROI |
|---|---|
| Short Form Video | 31% |
| Images | 22% |
| Blog posts | 15% |
| Case studies | 15% |
| Podcasts and other audio content | 14% |
Source: SEMrush, DemandMetric, Hubspot, Orbit media
SEO Statistics (Search Engine Optimization)
- 68% of the online web experiences start from a search engine.
- SEOs usually require 1 to 2 hours to build a single link.
- 64.6% of the consumers stated that they are more likely to check reviews on Google before visiting a business location.
- Around 2 in 3 marketers stated that their landing page’s average conversion rate is less than 10%.
- On average, a website has an SEO click-through rate of 13%, and the average bounce rate is 37%.
- According to 75% of the marketers in a Hubspots survey, AI-enabled search engines are more likely to positively impact their blogs. Plus, 68% of the marketers predicted that their site is more likely to get traffic due to AI-enabled search.
- Nearly 3 in 10 marketers list SEO as their priority in digital marketing.
- 13% of marketers stated that they leveraged voice search optimization as an SEO tactic and a significant part of digital marketing.
- According to Statista, the spending on mobile advertising is predicted to reach $400 billion by the end of 2024.
- Nearly half of the marketers stated that the best channel for organic search is SEO.
- Nearly 1 in 2 U.S. consumers start their product research on search engines like Google.
- 31% of marketers believe that sales, leads, and conversion rates are the most important metrics to assess the performance of their website and organic search engine optimization.
Meanwhile, another 3 in 10 marketers said that they consider total monthly visitors to assess the performance of their SEO marketing strategy.
The following table displays the top 5 web metrics considered by marketers to assess the performance of their SEO optimization strategies.
| Metrics | Percentage of Marketers |
|---|---|
| Sales, leads, and conversion rates | 31% |
| Total monthly visitors | 30% |
| Click through rates | 28% |
| Search Traffic | 26% |
| Bounce rates | 21% |
- 40.7% of all voice search answers are from featured snippets.
- Websites with strong link authority are likelier to rank well on Google.
- Customers are three times more likely to make a local search with the help of a mobile voice search.
- 46% of the total searches received on Google are made for searching a local business or service.
- 76% of the people visit the businesses they searched for within one day.
- The top 5 organic results on Google account for 69.1% of all clicks received by the keyword.
Source: Ahref, Hubspot, Statista, Search Engine Journal, Backlinko, Google, UP Inc
E-commerce Marketing Statistics
- An average person purchases 4.95 products per order online.
- 1.9% is the average global conversion rate of an online shopper.
- Social selling has proven effective for 87% of businesses in 2023.
- 59% of the social sellers reported that the company made more sales in 2023 than in 2024.
- Over half of social media marketers reported using social media apps to sell their products directly to consumers.
- E-commerce businesses in the United are projected to spend over $15 billion on display advertisements in 2026.
- 64% of GenZ reported that they had discovered new products in the past three months due to social media marketing.
At the same time, 59% of the Millennials and 47% of the GenX said the same.
The following table displays the percentage of people in different generations who discovered new products through social commerce.
| Generation | Percentage Of Consumers |
|---|---|
| All generation | 41% |
| GenZ | 64% |
| Millennials | 59% |
| GenX | 47% |
| Boomers | 22% |
- E-commerce advertisements are usually preferred by sellers that have brand-new products.
In fact, 99.01% of the products advertised online are reported to be new, 0.41% are refurbished, and only 0.58% are new.
- The clicks on the product advertisements hiked by 250% after they were optimized according to the titles of the top products.
- 47% of online shoppers abandoned their carts due to additional costs like shipping, taxes, and other fees.
- Social commerce is expected to reach $8.5 trillion by the end of 2030.
- 40% of online shoppers make a purchase due to the influence of a social media post or advertisement.
- Influencer recommendations impact the purchase decision of 49% of the social commerce shoppers.
- Online sales increased by 4.9% in the holiday season of 2023.
Source: Hubspot, Mailmodo, Forbes, Insider Intelligence
Mobile Marketing Statistics
- Over half of the global web traffic comes from mobile devices, which makes them an essential platform for digital advertisers.
- Mobile advertising spending is expected to reach $399.57 billion in 2024. Comparatively, mobile advertising spending was recorded to be $327.13 billion in 2022.
The following table displays the mobile advertising spending recorded worldwide over the years.
| Year | Mobile Advertising Spending Worldwide |
|---|---|
| 2024* | $399,571 million |
| 2023* | $360,334 million |
| 2022 | $327,135 million |
| 2021 | $279,011 million |
| 2020 | $243,203 million |
| 2019 | $212,609 million |
| 2018 | $175,953 million |
| 2017 | $137,678 million |
| 2016 | $95,264 million |
| 2015 | $61,668 million |
| 2014 | $29,961 million |
- In 2023, mobile advertising revenue accounted for 63.63% of the digital advertising market’s revenue. By 2028, the revenue share of mobile advertising in the digital advertising market is expected to reach 69.61%.
The following table displays the revenue share of the digital advertising market generated through mobile advertising.
| Year | Revenue Share Generated Through Mobile Advertising |
|---|---|
| 2028* | 69.61% |
| 2027* | 68.74% |
| 2026* | 67.87% |
| 2025* | 66.77% |
| 2024* | 65.37% |
| 2023 | 63.63% |
| 2022 | 61.49% |
| 2021 | 59.05% |
| 2020 | 56.27% |
| 2019 | 52.64% |
*- Estimated Values.
- With $ 156.05 billion spent on mobile advertising in the United States, the country has the largest mobile advertising market worldwide.
- In 2021, companies worldwide spent $2.82 billion on mobile in-game advertising. This figure is expected to grow by 12% between 2021 and 2030, and by the end of 2030, in-game mobile advertising spending is expected to reach $78.87 billion.
- On average, the mobile web display ads had a time-in-view of 14.57 seconds, while the in-app ads had a time-in-view of 17.75 seconds.
- Mobile video ads have viewability rates of 79%.
- 4 in 5 consumers shop from their smartphones.
- Over half of the people take action on Google after coming across an advertisement.
- The mobile app market witnessed a drop of 25% in consumer spending in 2022 compared to 2021.
- Marketers in the United States allocate 19% of their digital marketing budgets to m mobile advertising.
- A large number of marketers stated that half of their annual traffic comes from mobile devices.
Source: Statista, Statista, Statista, Statista, Statista, Luisazhou, Hubspot
Pay-per-click Marketing Statistics
- Over 30% of the products advertised in PPC campaigns were on sale in 2023, while 26.49% of the products advertised in the PPC campaigns were on sale in 2022.
- Every $1 spent on PPC advertising yields $2, which equals a 200% ROI.
- PPC campaigns can be made 5% more effective with the help of personalized landing pages.
- Over 8 in 10 brands and marketers recorded good results with their PPC campaigns.
- 45% of small businesses invested in PPC advertising, while the remaining 65% did not.
- 46% of internet users cannot differentiate between PPC ads and organic search links.
- 52% of the PPC clicks are recorded from mobile devices.
- 70% of the marketers stated that organic SEO is more effective than PPC marketing.
- On average, for every $1.6 spent on Google Ads, the businesses earn an average of $8.
- The click-through rate of social media was recorded to be 1.21% worldwide in 2023.
- 74% of businesses consider PPC ads to be a huge driver for their businesses.
Sources: Lunio, Markin Blog, WebFx, Hubspot, Rank Tracker, Higher Visibility
Affiliate Marketing Statistics
- To boost brand awareness and drive sales, 81% of the brands use affiliate marketing.
- Affiliate marketing is one of the top sources of revenue for 31% of web publishers.
- The top three affiliate marketing niches are education, beauty, and traveling.
- 78.3% of affiliate marketers stated that they use organic SEO as a primary source to attract an audience.
- Affiliate marketing has an average ROI of 1400%. That means for every $1 invested in affiliate marketing, marketers earn a return of $15.
- 79.3% of affiliate marketers use AI to create content.
- Nearly 8 in 10 affiliate marketers prefer to use blogging to promote affiliate offers.
- 16% of the eCommerce sales in the United States and Canada come from affiliate marketing.
- Over half of the affiliate traffic comes from smartphone devices.
- The spending in affiliate marketing is growing by 10% YoY.
Source: Authority Hacker, OptinMonster
Digital Marketing Trends
- 92% of the marketers reported that video marketing helped them achieve a good ROI.
- Nearly 1 in 4 marketers worldwide leverage mobile messaging for advertising.
- As a part of their digital marketing strategy, 22% of the marketers use display ads.
- 30% of all the digital ad spending was allocated to display advertisements in 2022.
- In 2022, TikTok generated $4 billion in advertising revenue, which is expected to double by 2024.
- 530 million people worldwide use ad blockers on their mobile phones, while 290 million use them on their desktops.
- 35.7% of the global internet users in the United States reported using an ad blocker in 2022 to block ads while viewing content.
- Adults aged between 18 and 29 years use ad blockers more than other age groups.
- Nearly three-fourths of the people are more likely to return to a website later if it is optimized for mobile devices.
- 80% of the customers are more likely to make a purchase from brands that offer personalized ads and marketing.
- 92% of marketers believe that their customers expect a personalized marketing experience.
- According to 78% of marketers, email can be personalized the most, followed by websites.
Source: Hubspot, Statista, Statista, Epsilon, Hubspot
Conclusion: The Digital Advertising Market Size In India Is Expected To Reach $508.57 Billion In 2024
As one of the biggest economies worldwide, India’s digital marketing industry is growing rapidly. The country’s digital advertising market is expected to reach $508.57 billion in 2024 and $620.45 billion by 2025.
Some of the top digital marketing channels that have gained popularity in the country are content marketing, SEO, social media marketing, and affiliate marketing. However, all digital marketing strategies have a high adoption rate in the country.
Hence, it will be interesting to record the growth of the digital marketing market and the adoption rate of different channels in the country.
